We have experience in roadmapping your product pipeline in a way that is fully integrated with your tools or equipment pipeline. Consider this packaging industry example:
- First understand consumer and customer needs. (Discovery)
- Then develop concepts of packages for consumers, and packaging equipment for customers, which address the needs discovered in Step 1. (Synthesis)
- Develop a pipeline of products for consumers’ and customers’ needs that extends out to 5+ years. Reiterate and refine by going back to Step 2.
- Capture everything in a roadmap, At the top level, a package / secondary package / opening consumer roadmap. Integrated fully underneath this roadmap, a customer equipment roadmap, and underneath that, a technology development roadmap.
For further information, please contact us.