Here at MAAK Solutions, we believe that your Product Strategy and your Business Strategy should be one and the same.
A lot of companies develop products because of their technical heritage, or disruptions happening in the technical field in the form of emerging technologies. We, however, believe in a product strategy that is customer and consumer focused, rather than solution space focused, which typically produces products which flounder because they are solutions looking for problems.
We believe in identifying your business strategy from its early stages. Business models at the highest level of abstraction are:
- Just Brand
Despite the seemingly superficial simplicity of this approach, identifying your true business model can be increasingly challenging, as Coca Cola found out when it introduced the New Coke in 1985. Curious? Contact us.