Developed at Whirlpool, Kenmore air purifier was certified as America’s quietest and the most power efficient air purifier. Developed in 10 short months from a concept carved in a solid wood block to actual certified (America’s quietest and most efficient) and shipping product. It was one of the quickest new product development projects in Whirlpool’s […]
Developed over several years, DreamCap™ project started with discovering consumer needs. After a significant amount of ethnographic work, hundreds of concepts were developed and tested globally. While DreamCap™ was launched a couple of years back, it just was introduced in China early in 2013. Dreamcap is Tetra Pak’s flagship on-the-go / drink-from solution for the […]
Developed at Whirlpool, Plā refrigerator was targeting students and young professionals. The refrigerator was developed over several years going through multiple iterations. While it was originally developed for the North American market, it was eventually introduced in Brasil under the Brastemp brand, one of Whirlpool/Multibras brands. It won design awards as well as critical design […]
Gladiator Garage Works™ started in Whirlpool as an ethnographic study in consumer’s homes. One of the discoveries of the ethnographic work was that garage’s was a place that Whirlpool was generally not present. In addition, if there were an old operating refrigerator stored in the garage, it was a power hog as it was not designed […]
